Christian Martinez

Digital marketing and social media executive Christian Martinez was tapped to be the regional president of Compass Florida.

Martinez was previously with Facebook and Univision. Based at Compass’ Miami Beach office, Martinez is focusing on growing the brokerage’s business throughout the state and overseeing its operations. He’s taking over Beth Butler’s role now that she’s been promoted to director of new development for Compass in the Southeast.

Martinez is now evaluating what the right strategy is for growth in Florida, but said that it’s “all on the table.” Compass will continue to recruit top agents and teams from other firms, he said. The firm recently brought on longtime Coldwell Banker agent Tim Elmes and his group of agents in Fort Lauderdale, among other teams.

While at Facebook, Martinez led operations in Mexico and before that, he was head of the multicultural division in the U.S. He built the multicultural platform to attract U.S.-based advertisers targeting minorities on Facebook. Previously, he was vice president of network television and interactive sales for the Southeast and Southwest regions at Univision.

Compass, which has raised $1.5 billion in capital, is largely viewed as among the most aggressive in luring agents since it launched in South Florida four years ago. It now has 800 agents in nine offices across four counties after doubling its agent numbers in just the past year.

Earlier this year, former Facebook executive Madan Nagaldinne left Compass, where he was chief people officer, for a similar role at a consumer healthcare startup.

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